Surely you've heard the phrase "dance as if no one is watching". But have you thought about everything that phrase can imply?
- A simple cardio session?
- A fun way to spend energy?
- Making a fool of yourself in private to avoid doing it in public?
- Being in tune with yourself?
When I think about entrepreneurship, strange as it may seem, I always remember the "dancing man"... a young man who, at a music festival in the United States in 2009, became a talking point all over the internet.
And I believe there are several lessons we can draw from these images:
Being a leader
How many of us haven't already had our finger pointed in our direction saying that we were crazy to try to do something new, to leave the comfort zone?
"Are you sure?"
"What if it goes wrong?"
"Is there anyone else doing it?"
"Do you think you have the ability to do it?"
"Don't you think a steady job is safer than a dream?"
These are just a few of the questions we ask ourselves when we decide to undertake. But what we know is that it's not the comfort, the known, that take us further. It's the one who takes risks, who's not afraid to embrace his/her madness, who becomes visionary and gets to where others only dream. It's the one who doesn't look at derogatory and destructive comments (not to be confused with constructive criticism), who has courage, who makes the difference and becomes an example to the rest.
Not giving up
If we look closely, we have the perception that that young man has been dancing for some time, but nobody cares about him. Yet he continues to do what gives him pleasure, without losing the rhythm or the motivation!
And in real life that's exactly what should happen! You don't learn to play an instrument in a few hours, a singer doesn't become famous from day to night, a company doesn't present profits from one day to the other, and you don't attract clients in a finger snap.
That's the second lesson: "The results take time to come, so persist and don't give up! Show yourself to the world, say who you are, be consistent and the effects will be visible.
Nurture your followers
Notice the joy he shows when he sees another guy joining him in his apparent madness! He couldn't even care less, continue on his own, enjoying the music, but he reacts vibrantly when he welcomes that first follower. And it's that first follower who turns "a madman" into a leader who started a unique movement. And that's why it's important to nurture and cherish your followers. It is they who make you a leader. Without them, you're just someone with an idea.
Keep the momentum
And now that you keep getting one and another follower, don't stop! Don't think that your job is finished!
You've gained momentum, pace, the followers are coming up one after the other, the community grows, but it will only grow while you're feeding it. When you think your work is done and you don't have to work harder and everything now is on autopilot, it's the moment when your followers are no longer aligned with your brand, with what you symbolize, with your purpose.
Think about your purpose
If we think in terms of consumer psychology, we realize that the most successful brands answer not only to a need, but to a way of life, a cause, to a positioning with which we identify ourselves.
Simon Sinek raises this question in a very simple way in his book "Start With Why" with the theory of the "Golden Circle".
Most people, when they start a business, think about what they are going to do and how, but leave aside a fundamental point which is why... What moves them? What motivates them to do what they do? What is the purpose of their activity?
To those who don't know this theory, I'll try to apply it to a company I know very well and with which I've worked, Tesla. Everyone knows Tesla as a company that sells electric cars (even if, in reality, it's a technological company that, among other things, sells electric cars). But if we look closely, we see that Tesla has an extremely solid "why". Its mission is "to accelerate the world's transition to sustainable energy". If we look at the golden circle of Tesla we can find something like this:
WHY? (what is your purpose) - "To accelerate the world's transition to sustainable energy".
HOW (how will you achieve your purpose) - "To prove that people didn't have to give up anything to drive electric vehicles - that electric vehicles can be better, faster and more fun to drive than gasoline cars".
WHAT? (the materialization of your Why, the proof) - Producing electric cars
People don't buy what you do, they buy why you do it. If your purpose is aligned with theirs, there's your target audience! Buying what you do is a way for them to show the world what they believe in. That's why it's so important to have a well-defined Why that sets you apart.
And if they say you're not thinking straight, just answer... "no... I dance to the sound of my madness! "